Randa Bdeir is a pioneering fintech executive and a recognized leader in the field of electronic payments and card technologies across the MENA region. With over 30 years of strategic leadership, she currently serves as Deputy General Manager and Head of Electronic Payment Solutions & Card Technology at Credit Libanais Bank, where she has led the bank’s digital transformation and restructured its card business, driving significant growth despite challenging market conditions.

Founder of Wink Neo, Lebanon’s first fully digital, mobile-first bank dedicated to serving the underbanked, Bdeir is known for launching cutting-edge solutions that transform customer experience and promote financial inclusion. Her expertise spans digital payments, customer adoption strategies, business transformation, and innovation. She is well-connected across the region and adept at navigating dynamic financial landscapes through strategic partnerships and operational excellence.

Randa Bdeir made history as the first Arab woman to serve on the Board of Directors of MasterCard Worldwide for the Middle East & Africa region (2000–2018), later joining its Global Advisory Board for Technology (2019–2023) and, most recently, its West Arabia and MENA Executive Councils.

Her previous roles include serving as Head of e-Payment Solutions at Bank Audi, where she grew the card division to more than  $40 million profit with 47% market share, leading to a successful business carve-out and sale. Her career also includes innovation-first projects like Tap2Pay, Cloud Pay Platform, and E-Gallery.

Bdeir is a juror for the Darwazah Startup Accelerator at AUB, a member of its Worldwide Alumni Association, and the founder of the “Randa Bdeir Leadership Award” established in 2017 to honor women in leadership. Her numerous accolades include recognition from Visa, the Arab Banking Conference, and the World Union of Arab Banks for excellence in digitizing government payments.
She holds three degrees from the American University of Beirut and has completed executive education programs at Stanford University and MIT.